Product soft launch
Take a product owner with a prototype, with only a vague description of what the thing might eventually do.
"Bren, can you help?"
A smart label, powered by IoT, would be able to notify that a package was suffering damage (heat, wet, shake, tear).
For Mobile World Congress, the product marketing manager requested a PDF to hand out to booth visitors... (YAWN)
I suggested some out-of-the-box (can you see what I did there?) visuals to be a magnet for passers-by, creating a genuine buzz around the booth.
Lending heavily from the offline chrome dinosaur, we created a fun retro game to bring out the product's 'unique buying proposition'.