Branding of SME in UAE
Tone of Voice created along with all content and copy across rebranded site, the previous version being a real dog's dinner.
Added functionality of an interactive tool where visitors could choose featured artists' work and see how they looked in various settings (rooms at home, hotel lobby, hotel rooms and office settings).
Also wrote a large number of SEO-driven blog posts to kick start a rankings drive in conjunction with Google Ads campaigns.
Unfortunately, the interactive tool and blog now seem to have been sidelined for whatever reason.
Dealing with extremely sensitive and indecisive stakeholder... and I've known a few.
