Copywriting a Vodafone UK Email campaign to ‘warm up’ potential leads from a recently purchased database.
In one of my first copy tasks for Vodafone, I achieved a then unheard of feat - full copy approval, unamended, on the first round by all stakeholders.
The intial briefing contained enormous amounts of text-heavy info - 500+ words per email body!
After succinctly capturing the essence of the customer benefits, alongside a new UX layout (working closely with a cross-functional team's UX designer) incorporating person-centric imagery, the stakeholder feedback was superb.
This 'customer as the hero' approach quickly became the go-to design. This look and feel eventually morphed into the relaunched Vodafone business branding.
